Prosperity
Status Indicator: In Progress |
On Hold |
Complete/Ongoing
Initiative: 5.31 Educate the public about recycling and other waste issues
Thriving & Vibrant Environment
Description
Virtually every resident, organization, and human activity generates waste. As we face challenges in climate change, resource depletion, and environmental degradation, it is essential to adopt sustainable waste management practices. The City collects over 50,000 tons of garbage (waste) and approximately 20,000 tons of commingled recyclable materials from residents each year. Educating residents about waste and recycling issues teaches individuals to think critically about and create a positive change in residents' attitudes and behaviors toward waste management. Specifically, educating residents on the waste management hierarchy principles of reduce, reuse, and recycle provides a framework for promoting responsible consumption and reducing waste.
Key Measures & Data Analysis
Recent data for January 2025 shows the Contamination Rate at the MRF remains high at 41.0%, an increase since October 2023. We are partnering with Waste Management (WM ) to conduct three route audits per month to identify contamination sources and improve recycling quality, along with ensuring quarterly audits moving forward. Campaign metrics indicate active public engagement efforts: Online Video Impressions reached 56,650, Ad Display Impressions 103,340, TV Airings 594, and Streaming TV Impressions 38,469. Our target is to reduce the contamination rate to 15% through outreach and education efforts.
Recycling Contamination Rate
Why is it important?
Educating residents about reduce, reuse, and recycle principles will advance this objective in several ways. One of our priorities in Durham is reducing the amount of contaminants and trash in our recycling collections. Currently, a significant portion of our recycling collections contains materials that cannot be recycled, which can reduce the value and effective sorting of truly recyclable material, requires unnecessary transportation of the materials to the processor, where those materials need then to be separated out and discarded. Some contaminants such as plastic bags and other “tanglers” can even cause damage to processing equipment. This ultimately costs the City money and undermines the relationship to the recycling processor. Furthermore, education will help residents understand the value and importance of the reduction and reuse components of waste diversion, which, when combined with recycling, can help to reduce greenhouse gas emissions that contribute to climate change, prevent pollution by reducing the reliance on natural materials, save energy, help sustain the environment for future generations, reduce the amount of waste that will need to be recycled or sent to landfills, allows products to be used to their fullest extent, and saves money.
What have we been doing?
-
Public Outreach: Collected survey data from the internal recycling survey (America Recycles Day).
-
Big Issue Campaigns: Recycle Right remains the primary campaign for the remainder of the strategic plan. Spectrum TV promotions are ongoing.
-
Education & Marketing – Food Scrap Diversion: Continuing to promote awareness and participation. Promotional materials for the South Side food waste drop bin are in development.
-
Buy-Recycled Policy for City Departments/Employees: Met with Purchasing the week of January 6. The revised policy is on track for completion this fiscal year.
-
Waste Characterization Study & Reusable Materials:
- Submitted a budget request for phased studies.
- The waste portion of the study is set to begin this fiscal year, allowing for targeted feedback and education in specific neighborhoods.
-
Improving Recycling Quality with Processing Contractor:
- Contract allows up to three route audits per month.
- Working with the vendor to facilitate audits.
- Evaluating optimal days/times for curbside audits and WM load deliveries.
- These efforts will provide focused feedback and education to specific neighborhoods.
What's next?
- Continue expansion of public outreach and engagement.
- Publish recycle survey.
- Implement strategic campaigns and policies.
- Improve recycling program efficiencies and contamination reduction efforts.
City Website Home Page: Durham, NC | Official Website (durhamnc.gov)
Budget Website Page: Budget & Management Services Department | Durham, NC (durhamnc.gov)
Budget and Management Services Department
Office of Performance and Innovation
Strategy and Performance Division