Select Page

Durham Strategic Plan Dashboard

Shared Economic
Prosperity

Create a Safer Community Together

Connected, Engaged, and Inclusive Communities

Innovative and High Performing Organization

Thriving and Vibrant Environment

Status Indicator: In Progress | On Hold | Complete/Ongoing

Initiative: 2.32 Study, Implement and evaluate retention strategies across public safety agencies

Creating a Safer Community Together

Description

The team originally developed two innovative recruitment tools as areas for further exploration. First, extensive research was conducted on providing childcare services to the families of public safety employees. Anecdotally, supervisors often hear that lack of appropriate childcare impacts employees’ decisions to call out from work or, in some cases, leave the profession altogether. The research confirmed that the provision of these services could significantly improve employees’ ability to be available, both mentally and physically, for work assignments.

Next, this initiative focused on increasing and improving educational incentives. Many first responders are motivated by the opportunity to learn new skills through training. The team envisioned this might be accomplished by enhanced tuition reimbursement opportunities for employees and an educational leave benefit for use apart from one’s regular accruals. As a result of the initiative, educational incentives were updated and implemented.

After these foundational efforts, the focus of this team shifted to recruiting across three public safety entities in the City: Durham Emergency Communications (911), the Durham Police Department, and the Durham Fire Department. This initiative now includes creative ways for these agencies to recruit and retain personnel to their ranks.

Key Measures & Data Analysis

 

Studying retention strategies is crucial for decreasing public safety vacancy rates because these strategies directly address the underlying issues contributing to high turnover in the field. Retention strategies, such as educational opportunities, robust professional development, and comprehensive support systems, create an environment where public safety professionals feel valued and engaged. By investing in these areas, the City hopes to foster higher job satisfaction and commitment, reducing the likelihood of employees leaving for other opportunities.

Furthermore, strong retention strategies contribute to organizational stability and continuity, which are critical for maintaining effective public safety services. Reduced turnover leads to a more experienced and cohesive workforce, improving overall service quality and community trust. Thus, investing in retention reduces vacancy rates and enhances the efficacy and reliability of public safety operations.

The data shown is as of the end of the fiscal year (June 2025).  Emergency Communications has since brought in a new training cohort that has significantly lowered their vacancy rate to 15%.  

Public Safety Vacancy Rates

Why is it important?

The City of Durham is committed to addressing the staffing challenges that are common across public safety agencies nationwide. By implementing innovative recruitment and retention strategies, the City aims to attract and retain skilled employees, ensuring that all public safety departments can continue to provide excellent, reliable service to the community.

What have we been doing?

DPD, DFD, and the 911 Center have each advanced retention strategies tailored to their workforce needs — focusing on career development, peer support, competitive compensation, and employee engagement.

Key activities include:
DPD: Hosting a Career Development Retreat, completing the Internal Promotion Process, closing out the 2023–2025 COPs grant, and advancing the 2024–2026 COPs Grant Application.
911 Center: Implementing pay incentives for seasoned staff, completing test validation with Biddle Consulting Group, implementing over-hire and cross-training, and creating a Change Agent Taskforce.
DFD: Running a Peer Support Group, implementing officer candidate school, accelerating lateral hiring, and developing a strategy based on Employee Engagement Survey results.

What's next?

Efforts to retain a skilled and engaged public safety workforce will continue through the following activities:

DPD Career Development – Conducting Career Development Retreats, applying for the 2026 COPs Grant, hosting onsite shoe fittings, and continuing incentive bonuses.
911 Workforce Development – Developing an annual awards banquet, launching a Peer Support Initiative, training staff for Senior Communications roles, and restructuring the ranking system.
DFD Engagement and Benefits – Presenting and implementing ESS action plan recommendations, developing a proposal for improved retirement benefits, and onboarding laterally hired firefighters into the Academy.

Budget and Management Services Department
Office of Performance and Innovation
Strategy and Performance Division