Prosperity
Status Indicator: In Progress |
On Hold |
Complete/Ongoing
Initiative: 1.22 Develop a better outreach/awareness plan to educate the community on NC Works programs/offerings
Shared Economic Prosperity
Description
Increasing awareness of the many programs and services offered by NCWorks is critical to the success of both business and talent engagement. As businesses become more aware of
NCWorks, it enhances employment options for the existing local talent pool.
Key Measures & Data Analysis
The use of equipment like fax machines, computers, and public telephones in the NC Works resource room is crucial for the community as it provides essential tools for job seekers who may not have access to them at home. These resources enable individuals to search for jobs, submit applications, and communicate with potential employers, leveling the playing field for those without personal technology. By offering these services, the NCWorks Career Center supports economic mobility, helping community members secure employment and improving overall economic stability. This access is especially important in bridging the digital divide and fostering workforce participation. Please note, the Dec-24 number of 704 is as of June-24 and will be updated at the next dashboard update.
Use of One-Stop Resource Room/Equipment
Why is it important?
As more entities and individuals are made aware of the programs and services offered by the federally funded NCWorks program, there will be an increase in participation numbers, consequently increasing employment opportunities.
What have we been doing?
May 1, 2025, at 6:00pm, the Durham WDB and NCWorks Career Center will be the showcase of the Durham Bulls Baseball Game.
Since the event will feature marketing on the LED boards, billboards, and provide space for staff to speak with attendees. Below are a few offers to maximize the impact:
- Clear Messaging on LED Boards:
- Use short, impactful messages that highlight key services and benefits provided by the Durham Workforce Development Board and NCWorks Career Center.
- Example messages could include:
- “Looking for a new job? Visit NCWorks Career Center for free resources and support!”
- “Career Development Made Easy – NCWorks is here to help!”
- “Explore career pathways with NCWorks! Your future starts here.”
- “Need job training? NCWorks Career Center offers free resources to help you succeed!”
- Visual Branding:
- Use consistent, easy-to-read fonts and vibrant colors that align with the Durham Workforce Development Board and NCWorks branding.
- Interactive Booth/Staff Space:
- Ensure staff are equipped with brochures, flyers, and materials that attendees can take home for more information.
- Call-to-Action:
- Have clear calls-to-action, like:
- “Visit us during the game at the NCWorks booth!”
- “Learn more about free career services available to you!”
- “Speak to Durham WDB and NCWorks staff today to get started on your career journey!”
- In-Game Engagement:
This event is a fantastic opportunity to engage with the community and create awareness about the valuable resources the Durham Workforce Development Board and the NCWorks Career Center provides!
What's next?
- Durham Workforce Development Board, NCWorks Career Center, and Durham Technical Community College will host a two-day Job Career/Job Fair on May 2nd and 3rd, 2025 at Durham TCC's Lawson Street Campus. Both days are open to the community and surrounding counties.
- May 2nd will showcase Durham TCC's Meta Majors:
- Meta Majors:
- Building Engineering / Skilled Trades
- Health and Wellness
- Information Technology
- Science and Math
- Business and Entrepreneurship
- Creative and Liberal Arts
- Public Safety and Human Services
- May 3rd will host ALL employers looking to fill open positions.
City Website Home Page: Durham, NC | Official Website (durhamnc.gov)
Budget Website Page: Budget & Management Services Department | Durham, NC (durhamnc.gov)
Budget and Management Services Department
Office of Performance and Innovation
Strategy and Performance Division