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Durham Strategic Plan Dashboard

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Status Indicator: In Progress | On Hold | Complete/Ongoing

Initiative: 4.13 Develop a recruitment roadmap for a changing workforce

Innovative & High Performing Organization

Description

HR will develop a recruitment strategy to meet the needs of a changing and dynamic market. The strategy will expand the hiring pool, increase hiring efficiency and the speed at which we hire. It will help attract top talent by showcasing the benefits of working for the City. The recruitment strategy will address workforce gaps and promote diversity and inclusion, leading to a competent workforce that can effectively serve the community, now and in the future. 

Key Measures & Data Analysis

As the City works to adapt to the changing workforce and attract more applicants, this measure will help track the effectiveness of efforts designed to reach potential employees and encourage them to apply for open positions.

The number of applications received plays a crucial role in shaping the City's recruitment strategy. A high volume of applications provides a larger pool of candidates to choose from, increasing the likelihood of finding highly qualified individuals. To manage this, the City's recruitment strategy may need to incorporate streamlined application processing and efficient screening methods to manage and evaluate the large number of applicants effectively.

Conversely, a low number of applications might encourage adjustments to improve visibility and attract more candidates. This could involve enhancing job postings, leveraging social media, engaging with community networks, or refining the job requirements to better align with potential applicants' skills and interests.

Employment Applications Received

Why is it important?

Recruitment is the first step in an employee’s career at the City. The City must be thoughtful about the strategies we use to attract and select the best employees.  

A recruitment roadmap allows the City to align hiring strategies with the Strategic Plan and overall goals of the City's leadership. Having a recruitment roadmap will allow the City to allocate resources effectively, which can streamline the hiring process and reduce the time it takes to fill vacant positions. As Durham would like to hire a workforce representative of its residents, having a recruitment roadmap will allow the City to focus on incorporating diversity, inclusion, and belonging in the recruitment and hiring processes. Finally, a recruitment roadmap will allow the City to be flexible and adapt to changing needs by adjusting to trends or projects, both within and outside of the City's control. 

What have we been doing?

  • Developed and deployed brand signage for buses
  • Developed and ordered signage for City of Durham vehicles
  • Put posters and signage in Parks and Recreation facilities
  • Attended the Local Government Career Fair at the McKimmon Center in Raleigh coordinated by Central Pines Regional Council

What's next?

  • Develop draft recommendations for filling hard-to-fill positions
  • Application of vehicle stickers on City of Durham fleet vehicles
  • Continue brand advertising

Budget and Management Services Department
Office of Performance and Innovation
Strategy and Performance Division