Social media interactions indicating positive attitude toward the Durham Police Department
The Facebook Target for Dec. 2019 is 18,350; The Twitter Target for Dec. 2019 is 6,600.
The Durham Police Department has traditionally relied on press releases, the
department website and listservs to communicate information to the community.
However, law enforcement agencies are increasingly using social media to share their
Social media provides a new forum for releasing information without depending on the
media or other sources. In addition, social media helps us reach new target audiences
who don’t rely on the media for their information. Law enforcement agencies are
effectively using a variety of social media platforms including Facebook, Twitter, Nextdoor
During January-December 2018 period the number of followers for the Durham Police
Department’s Facebook page increased from 12,076 to 15,335.
During January-December 2018 period the number of Twitter followers grew from 3,663 to 4,882. The number of followers steadily increased each month with traffic issues generally garnering the most response.
The Durham Police Department plans to enhance our current social media outreach by
adding new followers to our platforms and continuing to distribute valuable information.
Our Facebook page is one of the best sources for providing positive and engaging
information about our department and employees to the community. We plan to
continue to utilize Twitter to enhance the department’s transparency and
communication with a different audience in the community through Tweeting up-to-date
information about our departmental activities. We will supplement the use of Facebook
and Twitter by expanding our YouTube page and continuing the use of the Nextdoor
private community social network. We want to increase the number of DPD Facebook
followers to 16,300 by Dec. 31, 2019, and have a reach of at least 1,000 for 80 percent of
our employee-featured Facebook photos. The Twitter target is to have 5,900 followers by
Dec. 31, 2019.
Status Indicators: On Target | Close to Target | Needs Improvement | Target Pending