On Target

Social media interactions indicating positive attitude toward the Durham Police Department

Target

The Facebook Target for Dec. 2020 is 20,000. The Twitter Target for Dec. 2020 is 6,600.

Analysis

At the end of 2020:

- Facebook fans are at 21,000

- Twitter is 8,200 followers

Next Steps

Continue to increase social media engagement.  More information is shared on our accounts.  Also look at implementing more social media campaigns.

Status Indicators: On Target On Target | Close to Target Close to Target | Needs Improvement Needs Improvement | Target Pending Target Pending