On Target

My Durham Usages

Target

The target is 3,500 usages for FY19.

Analysis

The MyDurham program operates August - June each year.  In FY19 DPR will operate two teen camps in the summer of 2019.  DPR operates 6 My Durham sites in FY19.  Programs begin September 4, 2018.   

In FY2019, 5,913 entrances into the MyDurham program were recorded from 700 unique teens.


Next Steps

A full-time Marketing Coordinator was hired in January 2019 and DPR is working to improve and expand the marketing plans  for all teen programs, specifically the MyDurham program.  Staff are also working to recruit more female participation in the program through marketing and ensuring diverse program offerings.  DPR continues to leverage partnerships with those that utilize our Facility and Field Fee Waiver Program to enhance the variety of opportunities we provide through the MyDurham Program, with the intent of reaching a greater audience. 

Status Indicators: On Target On Target | Close to Target Close to Target | Needs Improvement Needs Improvement | Target Pending Target Pending