Close to Target

My Durham Usages

Target

The target is 3,500 usages for FY19.

Analysis

The MyDurham program operates August to June each year.  The Department of Parks & Recreation (DPR)  will operate two teen camps in the summer of 2019 and continue to operate 6 My Durham sites.  

Through the second quarter, 1,567 entrances into the MyDurham program were recorded from 304 unique teens.


Next Steps

With the full-time Marketing Coordinator hired in January 2019, DPR is working to improve the marketing plans for all teen programs, specifically the MyDurham program.  DPR is also leveraging partnerships with those that utilize our Facility and Field Fee Waiver Program to enhance the variety of opportunities we provide through the MyDurham Program, with the intent of reaching a greater audience.  DPR will operate two summer MyDurham programs, at the Weaver Street Recreation Center and the Durham Teen Center, beginning in June 2019 (approved initiative to expand this program in the FY19 budget).

Status Indicators: On Target On Target | Close to Target Close to Target | Needs Improvement Needs Improvement | Target Pending Target Pending